All In 24-Hour Giving Challenge
All In is Drake University's annual 24-hour giving challenge, designed to inspire alumni, parents, students, faculty, staff, and friends to come together in support of the University. The campaign requires months of planning and close coordination across University Advancement, Communications, Annual Giving, designers, videographers, photographers, and campus partners. All In 2026 broke records, raising nearly $1 million from over 1,500 gifts.
The campaign brought together a coordinated mix of email marketing, social media, web content, video, and digital assets to engage audiences before, during, and after the 24-hour giving challenge. I managed project timelines, developed campaign messaging, coordinated creative production, and collaborated with cross-functional teams to ensure every communication was delivered on time and aligned with the overall campaign strategy. Throughout the day, I also supported real-time content updates that celebrated donor participation, highlighted matching gift opportunities, and maintained momentum across multiple audiences.
As the marketing lead, I helped plan and execute an integrated communications strategy that built awareness, maintained momentum throughout the challenge, and celebrated the collective impact of Bulldog donors.
Responsibilities included:
Developing integrated marketing and communications plans
Managing project timelines and production schedules
Coordinating creative development across internal teams and external vendors
Writing and editing campaign messaging
Managing email marketing strategy and production
Planning organic social media content
Collaborating on paid digital campaigns
Coordinating photography and video production
Tracking campaign progress and adapting communications throughout the event
Producing post-campaign reports and performance analysis